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National Purebred Dog Day® celebrates the heritage, diversity, contributions, and predictability of purebred dogs. Our website is focused on positive content that is interesting, informative, educational, and fun.

On March 10, 2015, House Joint Resolution 15-1015 passed by both houses of the Colorado Senate recognized May 1 as National Purebred Dog Day®.

National Purebred Dog Day® readers are a fast growing community of people who love dogs, whatever their ancestry, but who especially appreciate the purpose bred dog. They are fanciers and pet owners, experts and novices,  show judges and handlers, trainers, health care professionals, and heritage breeders who responsibly, and with devotion, create the next generation of their breed, some at risk of vanishing in our lifetime.


National Purebred Dog Day® social media reach (without advertising):

Trended on both Facebook and Twitter in 2015

57,406 Facebook fans
– Organic reach: 455,274
– Highest organic views: 383,070
– Post engagement: 234,998
– Highest organic impressions: 152,449
– Highest organic post clicks: 68,331
– A one-day increase of 87.63% in the number of visits to NPDD’s page on May 1, 2015

– 68% women
– 31% men (10% are 18-24 years old)
– 69% of Facebook fans employ mobile devices

2,097 Twitter followers (prior to a dedicated National Purebred Dog Day® account)

Instagram account (opened late 2015): 1,434 followers 


American Kennel Club, Woofipedia, Psychology Today,, Canine Chronicle, Show Sight Magazine, Dogster, Best in Show Daily, Pawcurious, DogTipper, Doctor Barkman, and blogs too numerous to mention

We reply solely on the advertising of partners and the sales of National Purebred Dog Day® shop items to continue our efforts to bring balance to the conversation about responsible dog ownership. Be a part of the dialogue!


Thank you to our 2015 and 2016 Sponsors!

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