The unheralded heroes of our photo contests are the people who chose to remain anonymous. They step into the shadows so that the dogs and photos can shine, but their quiet generosity is behind many of the prizes we award. This is such a photo challenge.
The challenge: This is a reflection-only photo challenge in which the dog can never be seen directly—only as a reflection in something else. Reflections can be found almost anywhere: in a metal water bowl, a shiny appliance door, a windowpane at night, a car door, even a chrome kettle. The goal is to use the reflection creatively to reveal the dog’s personality, expression, or activity while composing a visually interesting image around it. Don’t forget the sign!
The prize: $100 Chewy gift card
Sponsor: Anonymous
The Dreaded Small Print You Must Read To Enter
•••• This contest happens on May 1 on our Facebook page. It is open to international participation;
•••• One entry per person; You may enter four different photo challenges,
•••• When submitting your photo entry on Facebook, you must indicate the name of this contest, “Here’s Looking at You” Photo Challenge”
•••• Your entry must be for the 2026 contest. Photos submitted from previous years’ contests will be disqualified, and yes, we remember photos from one year to the next;
•••• Within the photo, your image must include a purebred dog and one of the following either downloaded from the link or handmade:
The “Happy National Purebred D♥g Day” sign
The “I L♥ve My Purebred Dog” sign
Any official National Purebred Dog Day item available here.
•••• No photoshopping, and no photoshopping the required sign over your photo entry. Be creative with how you use it, but our judges, David Frei, co-host of NBC’s National Dog Show, and veteran Westminster Kennel Club photographer, Jack Grassa, must see what you actually shot with your camera;
•••• Many people may help you take your photo, but the prize goes to the person submitting the winning photograph;
•••• Entering this contest implies consent that your photo may be shared on NPDD’s social media platforms
•••• A full explanation of how, when, and where to submit your entry can be read here;
•••• Important! You and your dog should have safe fun when composing your entry!
•••• Judges’ decisions are final
PhotoContest2026
Photo:wirestock