If you don’t know Jeffree Star, dude! Let us help you up your “street cred” by knowing who this transgressive, gender-bender cultural icon is. Jeffree Star is a transgressive, gender-bender cultural icon.  More seriously, Jeffree Star started out as a singer-songwriter who started his music career on MySpace with over 25 million plays on his self-released music. He’s probably better known these days, however, for his cosmetic line.  Nothing can really prepare you for Jeffree Star, so we’ll just let you take the plunge by suggesting that you watch a minute or two of the video below. Warning: Rough language ahead.

You’ve probably gleaned that it’s Jeffree Star’s devotion to his Pomeranians that gets him a mention on National Purebred Dog Day (well that, and that we can’t take our eyes off of him, he’s just too much fun to watch).

In the video below, we get to meet “Daddy,” Star’s newest dog. If you need to save time, “Daddy”makes his cameo at the 4:58 mark:

There is a breed for everyone, and we love that Starr found his. Lucky dogs!

Photo from Jeffree Star’s Instagram page which you can follow here.