From tapping into our inner girl, to being a bad ass dude, our dogs can match our mood. “Duke,” the official spokesdog for Bush’s Beans, demonstrates:

During a meeting to discuss commercial ideas back in 1996,  someone suggested that Jay Bush, spokesman for the family baked bean business, tell his dog, Duketo, the secret recipe. Since Jay had already turned to Duke for comfort when he first appeared on TV, he leaned in to Duke and whispered in his ear – and boom!  the famous Bush’s Baked Beans series of commercials was born.

The real Duke wasn’t a fan of “lights, camera, action,” so a look-alike professional dog actor was brought in to play the role, and 17 years later, the business still uses a talking ‘Duke’ in their commercials.