
Did you know that conservative estimates are that 500,000 to 1 million businesses worldwide use a dog as part of their logo? Or that 62% of randomly selected brands feature dogs in their organic posts, while social media posts featuring dogs have seen a 337.4% increase in “likes” and a 226.9% increase in comments?
We’re not talking about “normal” dog owners whose instagram or Facebook accounts went meteoric and garnered the attention of sponsors. Accounts like Stella, Queen of Leaves (yellow Labs), Tika, the Iggy, the Shiba Inu, littlemanyu, on TikToc – these have well deserved fan bases numbering in the millions.
We’re talking about large and small businesses that may have nothing to do with dog beyond the presence of one in their logo. Zynga, for instance, is a provider and developer of social video games, and yet its logo is a tribute to the now deceased white American Bulldog who belonged to Zynga CEO, Mark Pincus.
On the other hand, when a business is “canine-entric,” it’s a no-brainer to include a dog in the logo. We especially take notice when the dog(s) are uncommon, and that brings us to why we noticed the logo for “Ruckus Dog! home dogcor based in Toronto, Ontario, Canada:
The images are of Quoyle and Ollie, a “highly enthusiastic” Portuguese Water Dog who thrills in “rolling in disgusting unidentifiable things.” Ollie, his “off the charts” Jack Russell Terrier, embraces life in a typical JRT fashion: “like a bull in a china shop.” Company owners explain that their dynamic relationship is what the company models itself after – an energy and playfulness brought to every aspect of life. The dog-related home furnishings company offers everything from leash hangers and pillows to wall decor and hats. If you don’t see your breed, they ask that you contact them – and no, we have no relationship to the company, nor are they sending us any goodies. Though hope springs eternal!
The image at the top was created as part of the Vietnamese Wikipedia’s Lunar New Year (Tết) logo for the Year of the Dog in 2018. Sources vary on whether the dog illustration is a specific breed, or an artistic representation, but either way, it was created by Naulicreative for Freepik and is shared under the Creative Commons Attribution-Share Alike 3.0 Unported license.