As we see it, one of the biggest challenges facing purebred dog enthusiasts is getting the message out about our dogs:  Yes, many breeds face extinction within the next generation. Yes, purebred dogs have fabulous qualities that include predictability and the legacy of cultures that created them for a reason. No, as the University of California at Davis proved, purebred dogs are not always at higher risk for genetic disorders. Yes, they are being targeted by animal rights and intolerant, if not ignorant, rescue groups (but not all). Yes,  there is big money being made in the Retail Rescue Industry

At National Purebred Dog day, we pay a lot of attention to the culture around us. Movies stars, musicians, and cultural icons set the tone for what’s acceptable, if not popular, and sadly, many of these figures own purebred dogs acquired from heritage breeders, but personally pull back from supporting purebred dogs in a public forum for fear of alienating their fan base. We “get” it. Fans are the bread and butter for public figures, but what they don’t understand is that sometimes, an act of courage wins them more support. What they don’t “get” is the role they could play in preserving dogs at risk of extinction.

In 1990, supermodel, Cindy Crawford (dating Richard Gere at the time) posed not only with a Great Dane, but a cropped Great Dane.  She was modeling a “Double Agents” swim suit at a shoot that took place on the streets of SoHo in New York. Done today, one can only imagine the backlash both the model and label would have gotten.

People intimately familiar with NPDD are aware of the public spokesman we would want to impart National Purebred Dog Day’s message. Who would you want? (and if you have connections, contact us!)