Kelly Osbourne has dressed her Pug up in designer jackets and carried the dog inside her purse. Actress Kelly Brook has done the same thing. Evidently, it’s “a thing,” and Tumblr even has a page devoted to it: “Pug in a Costume.”

It’s nothing new. In 16th and 17 century Italy, aristocrats and the wealthy all dressed their Pugs. Some appeared in colorful little jackets and matching pantaloons sitting next to the coachman on the front seat of their carriage. To a lesser degree, the monarchs, William and Mary, put orange ribbons on their Pugs to signify the House of Orange, an early “optic” that was a subtle message when they ascended the English throne.