It’s been ten years since Swedish House Mafia released their song, “Save the World.”  The song that hit Number One on the “Hot Dance Club Songs” in the United States in 2011 sold nearly 500,000 copies and won a Grammy in 2012 for the Best Dance Recording. We liked that the music video featured dogs as superheroes, and as far as we can tell, every one of them was a purebred breed. Was yours one of the superheroes? 

It wasn’t the only time that Swedish House Mafia had a “dog centric” song. The following year, they released the single, “Greyhound” that was created to promote a new drink for Absolut vodka, the Absolut Greyhound. The music video was decidedly different from “Save the World,” not only in style, but in that the dogs were,  well, see for yourself:

Several versions of this ad ran on YouTube, along with the full video you just saw. For a variety of reasons, it wasn’t everyone’s “cup of tea.” Still, the Absolut Greyhound Campaign branched out from the original music video and print ads into experiential, high impact advertising by recreating the unique Greyhounds featured in the video. Atomic Props & Effects printed three dimensional images of the robotic dogs into sections and hand finished each one to match the fine details of the Greyhounds. You can see the results here. 

*How to Get People To Watch?  Show them dogs.